Binary Models and Conglomeration

Conglomeration is when one large company buys a lot of smaller ones. A lot of binary models, two types/parts of mass media, could be affected by conglomeration.

One binary model that could be affected by conglomeration is elitists and populists. Elitists are more concerned with their content, while populists are more concerned about their popularity. If a populist company buys an elitist company the whole content of the elitist company will be potentially modified to what fits the populist's company's needs. This could affect the company negatively or positively; it just depends on how the customers/viewers handle it.

An example of this situation is if People Magazine buys the New York Times more than likely the New York Times' content will change. The content might be more about celebrities, Hollywood lifestyle, etc. New York Times would most likely lose customers and readers because it's not their taste. They are used to real news and the message New York Times portrays.